Find one example of Internet marketing that you think is particularly effective
I think Dell computer website is effective internet marketing.
I think Dell computer website is effective internet marketing.
A good website could serve as a platform between a company and its customers, and help the company better understanding what their customers‘ real needs.DELL provides a channel for the customer to share their idea. It is very interactivity. Because base on this idea they can improve or develop their product, which the customers preferred.
DELL also create a blog to share the function of new product by using rich media advertising , environment pollution problem, their strategy etc. with different version (e.g. Chinese version, English version, Spanish version etc). It can catch the customer interest over the world. For example, one of the blog content is showed that they produce a product to support technologies which come from other brand as the following:
Nowadays, wifi is very prevalent in the world. “ the INTEL” produce a wifi product which can connect the photo from camera without any cable. In order to support this product, DELL produce a laptop and printer.
When the customer buy a INTEL product , they need to find the supporting laptop. Passing through the DELL web-site, they can get the suitable information from the blog. It can attract the new customer to buy the laptop.
On the other hand, when the existing customer want to buy a new laptop, passing through the DELL BLOG . They can get more information to know the function of the new product. It can also hold on their interest on it.
Therefore, this is the reason why I think DELL is a effective internet marketing.
When the customer buy a INTEL product , they need to find the supporting laptop. Passing through the DELL web-site, they can get the suitable information from the blog. It can attract the new customer to buy the laptop.
On the other hand, when the existing customer want to buy a new laptop, passing through the DELL BLOG . They can get more information to know the function of the new product. It can also hold on their interest on it.
Therefore, this is the reason why I think DELL is a effective internet marketing.
One example that is ineffective.
I think Anna sui website is ineffective internet marketing.
When you visit Anna Sui web-site, you can see all products they sell. There have a introduction of the product, but they don’t show the price and user’s comment. There also cannot provide the hyperlink on the photo to see the detail. It is lead to the company difficult to count the time of the customer visit and the file that they look at.
In my opinion, the company should provide a hyperlink on the product’s photo and provide more information of the product. Because this action can be made the company to see which product is more popular. They also need to provide a forum for the user to submit their comment. When a new user wants to change their brand of the cosmetics, they can through the comment to know how well your products are. It can attract more new users .
I agree - nowadays users expect to be able to read reviews and opinions from other users regarding a product or service. Dell's blogs are a good Internet marketing feature because it provides in-depth help / support and spreads goodwill among users. They also offer video podcasts that show video tutorials....very helpful to customers.
回覆刪除Also wanted to say that I love your blog banner photo (with the three notebooks). It would be good to change to a lighter background as this would be better for my eyesight :-) Cheers !
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